ServiceNow adoption across Europe is accelerating as organisations push for automation, compliance, and more efficient digital operations. In 2025, companies in the UK, Germany, France, Spain, and the Nordics report strong investment in ServiceNow for ITSM, HR, operations, and workflow automation. The rise of AI-driven features in the latest ServiceNow releases is expanding adoption beyond large enterprises and into mid-market companies seeking better governance and more scalable processes. This report explores the current state of ServiceNow in Europe, key adoption drivers, industry-level trends, and the challenges organizations face when implementing the platform. It also includes regional insights, market forecasts, and practical recommendations for enterprises evaluating ServiceNow as part of their digital transformation strategy.